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Wednesday, July 1, 2009

What Does Green Web Hosting Mean?

By Dom McEwen

We all know how web host companies use huge servers which are managed in their datacenters. Green web hosting is the process when web hosts use renewable/alternative energy, recycle waste, plant trees, purchase Renewable Energy Certificates and employ other such measures to power their datacenters with which their customers can feel good about their role in saving the planet.

Green web hosting was not a popular term before a decade. But now, it has grown up to be the latest trend among the web hosting companies. The green movement has been adopted by most of the multinational companies as a marketing tool. We all know it is a business trick. It is well worth wondering that if the customers of all these companies changed into a green life style, it will amount to a great contribution by human beings to our mother planet.

The idea became an obsession with the internet industry that even the giants of the industry were left with no option than to switch to it. Even though the pace is slow, we can witness that the web hosts who form a substantial part of the internet industry is moving towards greener and more energy-saving operations. At the same time the ground reality is that it is only a miniscule percentage of the web hosting companies that have moved to a fuller green policy.

One such company that claims to have achieved the standard of being 100% green host is Green Web Hosting. This organization even asks its employees to telecommute so as to reduce harmful emission caused by their transportation. Similarly, there are other companies too which have decided to go paperless as an expression of their growing concern towards the reducing number of trees from the planet.

Going one step further from not cutting trees, few companies actually come up with a nice and unique idea of committing to plant a new tree for each new customer that they sign up. Likewise, there are some companies that actually offer financial discounts by the means of special packages to the customers who are working for environmental causes with their websites.

There have been, however, a few questions raised by people about the overall performance and reliability of a green web hosting platform. The fact is that it's now been scientifically proved that renewable energy is just as reliable and effective, if not more, as conventional electricity. This point further gets a practical validity with the fact that most green hosts are running their businesses with absolute ease as their not-so-green peers.

However, despite all the initiatives of green hosts not every customer is supportive of them for obvious reasons. It takes money to go green. And even after hosting companies bear the one-time setup and running expenses, eventually they do pass on the costs to their customers. This is the reason that most green hosts are costlier than traditional hosts.

Nonetheless, the good thing is that companies that are willing to take up that little extra cost in exchange of having a role in saving their planet and as is the law of business if these organizations can somehow sense some moneymaking/saving opportunity by going green that'll definitely get them going.

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